Marketing Your NYC Condo for Maximum Exposure

Marketing Your NYC Condo for Maximum Exposure

A Comprehensive Guide to Marketing Your NYC Condo for Maximum Exposure


Navigating the bustling New York City real estate market can be challenging. When it comes to selling your condo, it’s crucial to market it effectively to achieve maximum exposure. This guide will help you understand what makes your condo stand out and reach the largest possible audience of potential buyers.

Michael and Dina Sussilleaux have sold hundreds of condominiums in Manhattan, Brooklyn, and Queens over the last two decades.  We know what works, and what doesn’t.  It’s this real-world experience and real estate expertise that leads to successful sales for our clients.   

Understanding the NYC Condo Market

Postwar vs. Prewar Buildings

Condos in NYC can broadly be classified into two categories: postwar and prewar buildings. Postwar buildings, generally built after World War II, are appreciated for their modern amenities and design, including high ceilings and expansive windows. On the other hand, prewar buildings, constructed before World War II, are valued for their charm, character, and architectural details like hardwood floors and crown moldings. Understanding these features helps sellers present their condos in the most attractive light.

Unique Features of NYC Condo Market

The NYC condo market is characterized by its variety. Location, neighborhood vibes, and architectural style play significant roles in the marketability of a condo. For instance, a condo in Manhattan’s bustling Financial District will appeal to a different set of buyers compared to one in the relaxed, laid-back neighborhood of Park Slope in Brooklyn.

Key Factors to Highlight in Your NYC Condo Marketing Strategy

Importance of Property Presentation

Home Staging and Professional Photography

Staging your condo and investing in professional photography are critical components of your marketing strategy. Well-staged rooms invite potential buyers to imagine living in the space, while high-quality photographs make your online listings more attractive and shareable on social media platforms.

PRO TIP: Visuals and staging sell

People are visual beings.  What we see dominates the purchasing decision process.  Great photos and visuals draw buyers towards your listing.  We see firsthand every day the look on people’s faces when they enter a smartly staged apartment. 

Highlighting Unique Features

Every condo has unique features, whether it’s a view of Central Park, a recently renovated kitchen, or access to top-notch amenities. Highlighting these features in your marketing materials can make your condo more appealing to potential buyers.

Even closets can be unique features.  If you have great closet space, highlight it!

Pricing Strategy for Your Condo

Importance of Competitive Pricing

Pricing your condo competitively is key to gaining maximum exposure. An overpriced condo can linger on the market, while one priced too low may raise questions about its quality. An optimal pricing strategy strikes a balance between attracting buyers and maximizing your return on investment.

Working with Real Estate Agents

A skilled real estate agent will leverage their experience and expertise to help you price your condo correctly.

In our case, we provide valuable insights into current market conditions and comparable condo sales in your area. We know what sells at a premium, and what is more challenging.  There is no substitute for years of experience selling Manhattan and Brooklyn condominiums.

We are happy to chat with you to learn more about your situation.  Feel free to reach out to Michael or Dina HERE.

Partnering with your Real Estate Agent

Role of Real Estate Agents in Marketing

A well-connected real estate agent can bring your condo to the attention of a broad audience of potential buyers. They use their networks, knowledge of the market, and marketing savvy to ensure your condo is well-publicized and appealingly presented.

In general, the larger the real estate firm, the more effective the marketing campaign will be.  Smaller, “boutique” firms don’t have the resources to promote your listing widely. 

Open Houses and Private Showings

Open houses and private showings are excellent opportunities for potential buyers to experience your condo first-hand. An expert real estate agent can facilitate these events, guiding buyers through your condo and highlighting its best features.

Leveraging Digital Marketing for Your Condo

Importance of Online Presence in Today’s Real Estate Market

A strong online presence is essential for maximizing your condo’s exposure. With more buyers starting their home search online, having your condo listed on prominent real estate websites can significantly increase its visibility. Large real estate companies often have a stronger online presence and wider reach than boutique firms.

Primer for Real Estate SEO

What is SEO?

SEO, or Search Engine Optimization, is the practice of improving a website’s visibility on search engine results pages. In the context of real estate, effective SEO helps your condo’s online listing appear higher in search results, increasing its visibility to potential buyers.

Keyword Strategy

Keywords are the terms that potential buyers use to search for condos online. Including these keywords in your online listing can improve its SEO. For instance, terms like “NYC condo,” “Manhattan apartment with views,” or “Brooklyn condo with parking” could be relevant keywords.

On-Page SEO Techniques for Real Estate Listings

On-page SEO techniques include incorporating keywords into your listing’s title and description, using high-quality images, and providing comprehensive information about your condo. These techniques make your listing more attractive to both potential buyers and search engines.

Off-Page SEO Techniques for Real Estate

Off-page SEO techniques, such as building quality backlinks to your listing from reputable websites, can increase your online credibility and improve your listing’s search engine ranking.

Social Media and Content Marketing

Role of Social Media Platforms

Social media platforms like Instagram, Facebook, and LinkedIn can help increase your condo’s visibility. Sharing attractive photos, virtual tours, and updates about your condo can engage potential buyers and encourage them to learn more.

Content Marketing Strategies

Content marketing involves creating and sharing valuable content to attract and engage potential buyers. This could include blog posts about the NYC condo market, videos showcasing your condo’s unique features, or articles offering tips for condo buyers.


Successfully marketing your NYC condo requires a blend of traditional marketing strategies, digital marketing techniques, and a deep understanding of the unique NYC condo market. By highlighting your condo’s unique features, setting a competitive price, partnering with skilled real estate professionals, and leveraging SEO and social media, you can maximize your condo’s exposure and reach the widest audience of potential buyers.

Where to next?

Continue on to the next article in the Selling Your NYC Condominium – A Step-by-Step Guide section: Navigating Offers and Negotiations for Your NYC Condominium.  To return to the previous article in the series, click HERE.

You can jump directly to the main page for all of our informative articles concerning condominiums HERE.

Do you have any questions?  Feel free to reach out to Michael and Dina to discuss your situation with you and address any questions you may have about real estate. 

Frequently Asked Questions

How do I price my NYC condo correctly?

Pricing your condo correctly involves researching recent sale prices of comparable condos in your area, considering current market conditions, and potentially consulting with a real estate professional.  Your real estate agent has the tools and experience to perform this task.

How important is staging for selling my NYC condo?

Staging is crucial as it helps potential buyers visualize living in your condo. It can highlight your condo’s best features and make it more appealing in photos and during showings.

Can I market my NYC condo effectively without a real estate agent?

While it’s possible to market your condo without an agent, a skilled real estate professional can provide valuable expertise, access to a broad network of potential buyers, and assistance with pricing and staging. According to the National Association of Realtors, 89% of FSBO’s (For Sale By Owner) eventually hire a real estate agent to sell their property. 

What are the benefits of digital marketing for NYC condo sales?

Digital marketing can increase your condo’s visibility, reach a broader audience, and provide valuable data about who is engaging with your listing. It also allows for creative ways to showcase your condo, such as through virtual tours or social media posts.

What are some common mistakes to avoid when marketing my NYC condo?

Common mistakes include overpricing your condo, not staging it effectively, neglecting to highlight its unique features, and not leveraging digital marketing strategies to increase its online visibility.

Michael Sussilleaux

Michael Sussilleaux

Licensed Associate Real Estate Broker

M: 917.647.1464

Dina Sussilleaux

Dina Sussilleaux

Licensed Associate Real Estate Broker

M 917.324.6158